Trade Shows
Managed over 100 trade shows in the US and Canada with booths sized from 100-600 square feet. Directed booth design based on needs of Sales department and product emphasis – incorporating promotional events, training, in-booth demonstrations, and sponsorship.
Promoted attendance through email marketing, telephone invitations (developed script when appropriate), signage, airport advertising, print advertising, and social media.
Users Conferences and Forums
Orchestrated conferences and forums to provide clients with venue to see new products, develop relationships with staff, acquire training, and network.
– Program development
– Budget management
– Guest speaker selection and contract
– Event execution
– Post-event survey and reporting